This month on TRIBECast we interview New York Times Best Selling Author & Wall Street Journal Best Selling Author, Rory Vaden, and discuss how we’re able to multiple our time and his new book ‘Procrastinate on Purpose’.

A little bit about the meaning of ‘Procrastination on Purpose’

Era 1 Time-Management thinking was about efficiency. It was predicated on the idea of doing things faster. And all things being equal, efficiency is good but there is a limitation to efficiency that gives it a point of diminishing returns as a time-management strategy.

No matter how efficient we are, in today’s day and age, there is always going to be more to do than we can ever get to. At one point in history the idea was to create tips and tricks and tools and technology to help us get our to-do list done faster so we’d have margin or space left over.

But that’s an incomplete strategy today. Because we all carry computers in our pocket and we are all working as efficiently as ever before and we are still never caught up. That’s because at the end of today’s modern to-do list isn’t more margin; it’s another to-do list!

Era 2 Time-Management thinking was about prioritizing. Prioritizing time was about developing calendars and checklists to help us focus first on what matters most.

Prioritizing has been the pervasive paradigm of thinking in the world of productivity since 1989. We still refer to “prioritizing” as the cure-all for most of our time-management problems. And while prioritizing is still a highly valuable skill and as relevant as ever before, it too has a very substantial limitation that nobody ever talks about.

There is nothing about prioritizing that creates more time. All prioritizing does is put one thing in front of the other. It takes item #7 on your to-do list and bumps it up to #1. But it does nothing to help you get the other items on your to-do list completed and it does not create more time. Prioritizing is simply borrowing time from one activity to spend on another.

In the world today, a new type of thinker has emerged. They don’t manage their time and they don’t prioritize their time; they multiply their time.

Multipliers have figured out ways to actually create more time meanwhile everyone else is still living with the fallacy that time is finite. Welcome to Era 3 time-management thinking.

For details on how to Multiply Your Time, check out this free 1-hour webinar at!