Iron Tribe Fitness Names Ascent Protein Official Protein Provider

Sarah Cook
April 18, 2017

BIRMINGHAM, Ala. — Iron Tribe Fitness, one of the nation’s fastest growing gym franchises, recently named Ascent Protein as their official protein provider. Ascent produces their own whey and micellar casein proteins without any artificial ingredients, and is designed for individuals seeking to enhance their fitness.

Forrest Walden, CEO and founder of Iron Tribe Fitness, said that following a phased approach introducing the product to several gyms nationwide, the response was so positive that a partnership seemed logical.

“It was a game changer for so many people,” Walden said.

Ascent Protein’s products were introduced to Iron Tribe during the brand’s 45-day Spring Transform Challenge — one of Iron Tribe’s many annual challenges that encourage members to focus on their nutrition to get optimal results.

“We felt like Ascent was something our members have been wanting, and we were more than satisfied with the results of their products,” Walden added.

After meeting with Ascent representatives in early April, the two brands decided to formalize the relationship and begin a partnership.

“We felt like Ascent was something our members have been wanting, and we were more than satisfied with the results of their products,” Walden added.

“Iron Tribe’s focus on community, proper nutrition, and well-coached, high-intensity classes makes this a perfect partnership,” said Ascent Protein’s General Manager Paul Vraciu. “We are honored to serve their athletes.”

The partnership, which officially makes Ascent Protein the sole protein provider of Iron Tribe Fitness, is one that VP of Marketing Corbitt Chandler said will benefit everyone in the Iron Tribe brand.

“We’re excited to offer such a premium product in our gyms,” Chandler said. “Ascent’s vision aligns perfectly with our mission at Iron Tribe.”

About Iron Tribe Fitness:

Iron Tribe Fitness opened its first brick and mortar location in 2010 in Birmingham, Alabama. The company has quickly grown to more than 40 locations open across the country. Iron Tribe Fitness is neither associated with nor an affiliate of the brand CrossFit and may not be referenced as a CrossFit facility of any kind, in any context.

About Ascent Protein

Ascent Native Fuel™ aims to set a new benchmark in protein purity and is The Official Sponsor of Hard Work™. Drawing from 30 years of experience making protein, Ascent only uses milk from trusted dairy farmers and filters the proteins in its own facilities. Ascent uses zero artificial ingredients and avoids harmful steps such as “bleaching.” Aligning with the admirable qualities in the athletes that Ascent serves — going that extra mile, completing an extra set and never backing down from a challenge – Ascent pushes for high-quality results knowing they do not come without hard work. For more information, visit

Sarah Cook

Sarah oversees social media and internal communication for Iron Tribe Fitness. Her goal is to share the mission of Iron Tribe so others can be transformed by the program, and ultimately become the healthiest version of themselves.