Meet the Team: Jessica Parks

Sarah Cook
September 26, 2019

 Jessica first came on board at Iron Tribe Fitness as a member. After being hired as a coach, it quickly became obvious that Jessica’s acumen for helping members master movements was great. Today, Jessica works closely with the corporate team to ensure coaching remains consistent. Her attention to detail and passion for Iron Tribe is strong — and we feel lucky to have her on our team! Here’s how Jessica has grown to become a pivotal leader within Iron Tribe. 


How did you get interested in fitness?

Years and years of gymnastics training, then transitioning from athlete to coach, I knew early on that I wanted to be involved in some way with sports and athletics.  I can remember in high school going to Walmart and buying “8 minute abs” and all the pilates videos and doing this for “fun!”  I loved coaching young girls in competitive gymnastics — not only the physical training, but also the mental and emotional aspects and being able to mentor and motivate positive goal setting habits and instilling self confidence.  

Describe your first few months as an Iron Tribe member. What were they like?

My husband and I were returning to Birmingham after a military move, and I was interested in finding a functional fitness group-style gym. I wanted a place where I could start off as a member, and then eventually serve as a coach.  I walked in Iron Tribe Homewood in September 2010 for the first time, and I instantly fell in love!  Adults swinging from the pull-up bar and doing handstands…sign me up!  I joined on the spot.  I struggled through 101 (my goal was to NOT walk on the 200m run) — and I knew I had to “prove myself” if I wanted to actually be an instructor!  I’m pretty sure I worked out 5 days a week (even though I only signed up for 3 days in my membership). I just couldn’t stay away!

When did you know you wanted to coach?

I knew I wanted to work for Iron Tribe even before I joined.  But I had to convince MYSELF I had what it took to actually raise my hand to say I was interested in joining the team.  A few months after joining, I talked with a coach about my gymnastics coaching experience and degree in Exercise Science.

I truly believe Iron Tribe has changed my life, has changed so many others’ lives, and I love bringing new coaches into the group to share with them what makes Iron Tribe different.

Describe your role today.

I am very thankful to be on the Iron Tribe team, as I have transitioned a few times to accommodate for my newer role as a Mom. After years of coaching at the Mothership in the morning, I now wear a few hats that don’t involve the 5 am gym call 😉  I recruit and interview new coaches for the Birmingham gyms.  I do all the education and training (it’s a three-week process!) for our Birmingham ITF Coach hires, as well as for franchise gyms that choose to send their coaches to Birmingham for training.

I work with all the Birmingham coaches to ensure they are delivering the Class Experience in regards to their StructureCoaching and Community Building by doing regular coach evaluations. I am also involved in the event planning process, as well as the day of leading of the team/event.

What’s the most rewarding aspect of your role?

I LOVE TEACHING.  Now that I don’t coach daily, my favorite thing is to lead our Coach Education. I truly believe Iron Tribe has changed my life, has changed so many others’ lives, and I love bringing new coaches into the group to share with them what makes Iron Tribe different.  The most rewarding thing is seeing a coach on day 1 of training, then being able to see them a couple months down the road in their gym leading class and seeing their passion for our people and the brand grow. It’s truly a great job! 

Thanks, Jessica! We are so thankful for all you do for the Tribe. Stay tuned for more leadership spotlights! 


Sarah Cook

Sarah oversees social media and internal communication for Iron Tribe Fitness. Her goal is to share the mission of Iron Tribe so others can be transformed by the program, and ultimately become the healthiest version of themselves.