Wright Equipment Named Official Iron Tribe Fitness Partner

Sarah Cook
April 9, 2016

Iron Tribe Fitness recently named Wright Equipment — an Alabama-based fitness equipment outfitter — as its first official partner. The two companies, however, are no strangers to each other.

ITF, founded in 2010 by Birmingham-native Forrest Walden, used Wright to outfit its first gym in Homewood. Now with more than 40 franchises nationwide and growing, ITF will use Wright for all its fitness equipment needs.

Jim Cavale, president of the ITF brand, said partnering with Wright as an official partner opens the door for several new opportunities.

“The Wright partnership allows us to potentially offer equipment packs for athletes so they can workout at home or on vacation,” said Cavale, adding that he’d also like to see equipment packs offered in markets that don’t yet have an Iron Tribe Fitness gym.

Wright will also be used to equip any Iron Tribe Fitness event, such as Tribal Wars — an annual event the fitness brand hosts that attracts more than 500 competitors from ITF gyms nationwide. This year’s Tribal Wars will take place in Birmingham June 10 and 11.

“Wright will outfit that event, and we’re really excited about that,” Cavale said. “It’s nice to be reunited with them. They’re a Birmingham-based company, and they’re going to help us by equipping our gyms all over the country and markets across America through this partnership.”

ITF also recently named SFH — Stronger Faster Healthier — an official brand sponsor. With the announcement of these two partners, Cavale said he expects the brand’s official partner list to grow more in the future.

Media Contact: Sarah Cook, sarah@irontribefitness.com

More on Iron Tribe Fitness:

Iron Tribe Fitness began in a garage in 2009 by Birmingham native and former Auburn University cheerleader Forrest Walden. ITF opened its first brick and mortar location in 2010. From its humble beginnings, the company quickly grew to seven corporately-owned gyms in Birmingham and Atlanta and more than 80 franchise locations sold since April 2012. Today, there are more than 40 open locations and plans to have 55 by the end of 2016.

Sarah Cook

Sarah oversees social media and internal communication for Iron Tribe Fitness. Her goal is to share the mission of Iron Tribe so others can be transformed by the program, and ultimately become the healthiest version of themselves.