Infusionsoft, a privately-owned company that offers e-mail marketing and sales platforms for small businesses, recently named Iron Tribe Fitness the 2016 Elite Business of the Year.

Iron Tribe Fitness (ITF) received the accolade at Infusionsoft’s annual Elite Forum. Jim Cavale, president of the fitness brand, said using tools provided by Infusionsoft has allowed ITF to take great strides in expanding its mission to change lives through strong fitness communities.

“Infusionsoft is a company we’ve grown with since 2011 when we started using their software,” Cavale said. “In addition to their software platform, Infusionsoft’s CEO, Clate Mask, offers a mentorship program for other company leaders, where he teaches the leadership strategy to go from a business owner to an entrepreneur. The program is called Elite Forum.”

Through taking the Elite Forum course provided by Infusionsoft, ITF has implemented strategies that have helped build leadership models and scaled goals that have positioned the brand to grow at a rapid pace.

Considering that more than 100,000 businesses from five continents, use the Infusionsoft brand for their software platform, Cavale said winning the Elite Business of the Year award was an exciting accomplishment for the Birmingham-based fitness brand.

“To be able to hold that trophy and know we’ve won the top implementer award for this teaching is a big deal for us, and we’re really excited to bring it back to Birmingham,” Cavale said. “It’s a pretty big deal to us.”

Since Cavale and ITF CEO Forrest Walden franchised ITF in 2012, the brand has grown tremendously in the Birmingham market and in several others throughout the country. With more than 40 gyms open, ITF is quickly gaining a name for itself as a brand to be reckoned with in the fitness industry.

Other awards under the brand’s belt include Inc. 500 Fastest Growing Private Company, Top 20 Best Workouts in America by Men’s Journal and Best Customer Experience and Engagement by Loyalty 360.

Media Contact: Sarah Cook,

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Iron Tribe Fitness began in a garage in 2009 by Birmingham native and former Auburn University cheerleader Forrest Walden. ITF opened its first brick and mortar location in 2010. From its humble beginnings, the company quickly grew to seven corporately-owned gyms in Birmingham and Atlanta and more than 80 franchise locations sold since April 2012. Today, there are more than 40 open locations and plans to have 55 by the end of 2016.