BIRMINGHAM — Defiance Fuel, the first ultra purified water formulated for athletes, is about to make a splash in Iron Tribe Fitness gyms nationwide. Iron Tribe Fitness announced today its official partnership with Defiance Brands, which is headquartered in Nashville, Tenn. and specializes in all natural products that enhance athletic performance.


Defiance Fuel has been shown to increase cellular hydration, increase cell charge for more energy and endurance for athletes, and significantly increase overall cellular health. Defiance Fuel has a patented technology that enables greater absorption and hydration while delivering nutrients with a higher degree of bioavailability. Defiance Fuel has also been shown to increase stamina while preserving lean muscle mass in a double blind published study.

“We’re thrilled to offer Defiance Fuel in our Iron Tribe gyms,” said Iron Tribe Fitness President Jim Cavale. “We want our members to get the most out of every workout, and through drinking Defiance Fuel, they can now supplement our high-intensity workouts with a high quality product.”

Defiance Fuel can’t be found just anywhere. It’s sold exclusively through partner gyms, yoga studios, sports teams, professional athletes, therapy centers, specialty sporting goods stores and wellness centers.

“We are excited to offer Defiance Fuel to the Iron Tribe community across the country,” said Brian Burgdorf, Co-Founder and President of Defiance Fuel. “We want the Iron Tribe family to experience the same revolution in hydration that all of our other athletes have experienced over the past few years. Defiance Fuel has over 25 years of research and development and we are thrilled to have such a great partnership with Iron Tribe.”


Defiance Fuel joins a growing list of brand partners for Iron Tribe. The brand recently announced its official partnerships with SFH – Stronger Faster and Healthier and Wright Equipment.

Forrest Walden, founder and CEO of Iron Tribe Fitness, said he only expects its partnership list to grow longer as the brand plants more gyms nationwide.

“We’re ready to expand our brand to more markets and change more lives on a national scale,” said Walden, who founded the gym from his home garage in Birmingham, Ala. “Partnering with brands like Defiance enable us to deliver more assets to our members, which in turn help them see better results.”

For more information on this partnership, contact community manager Sarah Cook at


About Iron Tribe Fitness: Started in a garage in 2009 by Birmingham native and former Auburn University cheerleader Forrest Walden, Iron Tribe Fitness opened its first brick and mortar location in 2010. From its humble beginnings, the company quickly grew to seven corporately owned gyms in Birmingham and Atlanta and more than 80 franchise locations sold since April 2012. There are 42 locations open today and the company plans to have 55 gyms open across the nation by the end of 2016. For more information, Iron Tribe Fitness is neither associated with nor an affiliate of the brand CrossFit and may not be referenced as a CrossFit facility of any kind, in any context.